alex@alexsmith.org Singapore linkedin.com/in/alexjs

two decades, several industries, one thread

Personal Goal

To synthesise trust, integrity, and leadership: allowing people to achieve more than they felt feasible.

Experience

Microsoft Singapore
Senior Director, Asia, AI Business Solutions Sep 2024 – Oct 2025

Led the design and execution of the Asia strategy across Sales & Marketing / Go-To-Market, Product & Engineering, End-User Engagement, and the channel partner ecosystem. Delivered launch execution for a new Tier-1 and exceeded 30%+ YoY growth, achieved through:

  • Delivering inclusivity and equity for Asia field teams in historically EU/US-centric global motions
  • Leading product development for market requirements across regulatory, security, and policy facets
  • Acting as Cross-Segment Asia Executive Sponsor
  • Mentoring and development, with a focus on growing capabilities in the channel and area leadership
Senior Director, Asia, Azure Jul 2023 – Sep 2024

Developed a new scaled operating model to support a channel-partner-first strategy, and drove global adoption of the proven Asia operating model. Delivered the strongest year of Advanced AI Workloads from an already significant baseline, through high-touch partnerships.

  • Accountable for execution across all engines, programmes, and offerings — the channel ecosystem, 1st / 3rd party engines, GTM, sales, and Customer / Partner Success teams
  • Created, iterated, and contextualised solution offerings and solution plays for Asia
  • Defined, built, and managed the creation of new roles for through-channel growth
  • Developed the Field Operating Model, including the incubation of additional functions and expansion globally
  • Provided regional leadership for all commercial and operational cadences for Microsoft’s cloud offering
  • Held regional leadership for Azure OpenAI in Asia, both internally and externally facing
Director of Customer Success, Azure & Security, Asia Pacific Mar 2020 – Jul 2023
Azure Technical Manager, Asia Pacific May 2017 – Mar 2020

Built and scaled a 300+ person consumption organisation formed from the merger of existing tech sales and support delivery teams. Managed significant organisational evolution, with employee engagement consistently above benchmark and CSAT remaining strong. Developed a new role specification and landed it globally across a 16k-person organisation. Delivered triple-digit YoY growth for the Azure and Security Solution Areas, and consistently exceeded revenue targets for Managed Service and Enterprise Support.

  • Revenue and usage accountability for the Azure and Security Solution Areas (Cloud MRR)
  • Delivery and revenue accountability for Managed Service and Enterprise Support (Billed Revenue)
  • Built a high-performance, high-morale organisation, as both a direct manager and later a regional leader
  • Effected organisational change across role design, people transformation, and standardisation of the operating model
  • Acted as the ‘last line of defence’ for escalations across Asia Pacific, and a trusted interface to engineering
  • Partnered with regulators, governments, and industry bodies to enable secure, compliant cloud adoption in nascent sectors
Accelerating Asia (and previously muru-D / Telstra) Singapore
Mentor Aug 2016 – Present

Accelerating Asia is an early-stage venture capital fund and accelerator headquartered in Singapore, with a focus on socially impactful initiatives in Asia. I provide guidance and mentoring for early-stage startups across GTM, scaling, product development, and organisational development.

Amazon Web Services Singapore
Head of Media & Entertainment BD and Architecture, Asia Pacific Dec 2014 – May 2017

Established and led the Media & Entertainment Architecture practice for Amazon Web Services — a hybrid role of technical thought leadership, evangelism, and adoption excellence, both internally and externally.

  • Drove the growth of Edge Services and media workloads for ASEAN through human-first sales strategies
  • Owned the full cycle from first conversations and discovery through to architecture, delivery, and executive stakeholder management
  • Worked directly with regulators and government stakeholders across ASEAN and Asia Pacific on the compliance and policy surface area required for adoption
  • Created repeatable solution plays and field enablement for a new segment; a regular speaker at AWS and partner events
SwiftServe Singapore & Cambridge, UK
Technical Director — Head of Professional Services, Pre-Sales & Post-Sales Oct 2013 – Dec 2014

SwiftServe was a content delivery and security technology provider headquartered in Singapore. Hired to build a Professional Services organisation focused on expanding the network’s capabilities to compete in a fast-changing market, and serving as Head of Technology for Asia. Owned the product management lifecycle, driving user and commercial requirements from across the customer base into the product and network roadmap.

  • Product Owner for the Security-aaS platform (DDoS mitigation, WAF, and bot management)
  • Delivered triple-digit YoY growth with ASEAN’s largest game publisher, as the anchor tenant / case study
  • Built a new Professional Services team into a multi-million-dollar revenue-generating organisation within 9 months
  • Extensive operational leadership, resolving high-profile incidents and improving overall customer experience
Piksel (formerly KIT digital, ioko) Singapore, Malaysia & London, UK
Director of Architecture, Video and Streaming Mar 2008 – Oct 2013

Piksel was an ITIL managed-service provider and systems integrator working across a range of clients, including Channel 4, BBC, AT&T, Square Enix, and Disney. Piksel acquired ioko in April 2011.

  • Led and developed teams for the delivery of high-profile public platforms
  • Primary interface to clients; produced high- and low-level designs with deep involvement in commercial and technical implementations; acted as SME across a range of products, industries, and offerings
Venda, Inc. London, UK
Systems Administrator 2007 – 2008

Then the world’s largest SaaS e-commerce provider, Venda was later acquired by NetSuite Inc. (2014) and Oracle (2016).

aql Leeds, UK
Systems Support & Software Development (PT) 2004 – 2006 (various)

Notable Projects

Organisational Transformation: Microsoft Customer Success Unit Asia Pacific

The aggregation of several organisations including support, technical sales, and field engineering. Leading APAC, I built a high-performance organisation through technical empathy, customer focus, and human-first leadership.

New Market Launch: Dynamics 365 for SMB (Business Central) Japan

Led the product, engineering, sales, and marketing project for the launch of Dynamics 365 for SMB in Japan, working with local regulators, partners, and customers to ensure a successful launch.

New Product Development: Celcom, Axiata Group Berhad Kuala Lumpur, Malaysia

Chief Architect for a Video on Demand product providing premium content to cellular subscribers.

Digital Transformation / Product Evolution: Square Enix UK & Canada

Infrastructure Technical Lead for Square Enix’s online gaming platform.

First-in-Market Cloud Adoption: Channel 4 Television Corporation London, UK

Lead Infrastructure Architect for Channel 4, a UK public broadcaster and one of the first adopters of public cloud. I built a platform for cloud management (pre-AWS tooling) and re-architected their video platform. I was responsible for the delivery of 4oD to new devices, which won the IBC Innovation Award for Content Delivery.

Platform Architecture: SeeSaw.com / Project Kangaroo London, UK

Chief Architect (infrastructure, data platforms, BI) for a joint venture by the BBC, Channel 4, and ITV.

Notable Public Speaking

  • Connexions Asia Keynote: Human Beings in the Age of AI May 2025
  • Directions Asia 2025 Keynote: Partner-First Growth in Asia May 2025
  • Singapore Media Festival Keynote: Media Content in the Age of AI Dec 2018
  • AWS re:Invent 2016: Design Patterns for High Availability — Lessons from Amazon CloudFront Oct 2016
  • AWS re:Invent 2016: Encoding Artifacts to Emmy Awards — Taking on 4K Video Processing Oct 2016
  • BroadcastAsia: Achieving Security, Agility and Flexibility in the Cloud Jun 2016
  • AWS Summits: Digital Culture; Logging at Scale; JS Development Deep Dives Apr 2016
  • AWS re:Invent: Pure-Play Video OTT — A Microservices Architecture in the Cloud Oct 2015
  • AIMS Malaysia Keynote: Federated CDNs — the Future of Delivery in Southeast Asia Nov 2014

Awards

  • Manager of the Year — Azure (Microsoft) 2023
  • Worldwide Commercial Sales Award — APAC (Amazon Web Services) 2016
  • Best Technical Innovation — Scrapbook, Channel 4 (Online Media Awards) Aug 2013
  • Innovation Award for Content Delivery — 4oD on Xbox, Channel 4 (IBC) Sep 2012